Connect the systems you already run.
Pennant sits on top of your CRM and ad accounts — no replacement project, no data warehouse. Every connector syncs hourly, backfills history, stores credentials encrypted at rest (AES-256-GCM), and never ingests student PII.
CRM
Salesforce
Your Salesforce funnel, with spend and honest cost math on top.
How it works →CRM
HubSpot
HubSpot's funnel data, joined with ad spend and enrollment outcomes.
How it works →CRM
LeadSquared
LeadSquared's high-velocity funnel, with cost visibility built in.
How it works →Spreadsheet
Google Sheets
The flexible bridge for data that lives anywhere else.
How it works →Ad platform
Meta Ads
Facebook and Instagram spend, joined to actual enrollments.
How it works →Ad platform
Google Ads
Spend and campaigns, joined to the funnel they're supposed to fill.
How it works →Don't see your system? The Google Sheets connector is the pragmatic bridge — or tell us what you run.