Resources
Tools and guides we'd want even if we weren't selling anything — free, no email gate, in the spirit of honest math.
Tools and guides
Interactive
Sample dashboard tour
Click through a working sample of Pennant for a fictional school. Flip Period and Cohort lenses, see honest CPL and live pacing. No signup.
Open →Free tool
Honest cost calculator
Your real CPL and cost per enrolled student, computed the honest way — and the gap your blended numbers are hiding. Runs in your browser.
Open →Field guide
The Honest Math of Enrollment Marketing
Paid-source cost math, gross vs. net spend, period vs. cohort, and pacing — the six questions to ask of any marketing report.
Open →For IT reviewers
Security one-pager
The no-PII architecture, encryption, access controls, and data lifecycle on one printable page — built to forward to your IT and privacy reviewers.
Open →Printable tool
Marketing report audit checklist
Eighteen checks across cost math, funnel coverage, lenses, pacing, and freshness. Run it against your current report — every "no" is a decision at risk.
Open →Printable tool
The cabinet one-pager template
Five blocks, one page, every number sourced — the structure of a monthly marketing update that survives the hardest question in the room.
Open →Reference
Enrollment marketing glossary
CPL, CPE, LTE%, cohort view, pacing, gross vs. net — the metrics that run enrollment marketing, defined with the fine print that makes them trustworthy.
Open →Questions
Frequently asked questions
Integrations, honest math, privacy, multi-school setups, and getting started — straight answers, including the ones that aren't a pitch.
Open →More reading
Comparisons