Connectors · CRM
Pennant + HubSpot
HubSpot tracks your contacts and lifecycle stages. The Pennant connector reads that funnel and joins it with what you're spending — so lifecycle movement becomes cost per stage, by channel and program.
What syncs
Hourly, backfilled, and PII-free
- Pseudonymous record IDs — never names, emails, phones, or addresses
- Funnel stages and statuses: lead, application, enrollment
- Stage dates, for period and cohort analysis
- Source and attribution fields, for per-channel cost math
Every connector, always:
Automated hourly syncs · historical backfills · credentials encrypted at rest (AES-256-GCM) · sync-health monitoring with alerting · zero student PII ingested.
What it unlocks
Questions this connector answers
- From lifecycle stages to cost per enrollment
- HubSpot shows movement between stages; Pennant adds what each movement cost, with paid-source math that organic volume can't flatter.
- Period and cohort lenses on the same contacts
- Monthly reporting and cohort evaluation from one synced dataset — no exports, no spreadsheet stitching.
- Hourly freshness
- Automated hourly syncs with health monitoring, so the dashboard is never the stale copy of HubSpot.
Running HubSpot? You're most of the way there.
Bring your setup to a demo and we'll walk through exactly what the connector would sync and what your dashboard would show.