Connectors · Ad platform
Pennant + Meta Ads
Meta knows what your Facebook and Instagram campaigns spent; it counts leads, not students. The Pennant connector brings Meta spend and campaign data into the same view as your CRM funnel — so paid social is judged on enrollments, not platform-reported conversions.
What syncs
Hourly, backfilled, and PII-free
- Campaign-level spend, synced hourly
- Historical backfills so paid-social cost trends start deep
Every connector, always:
Automated hourly syncs · historical backfills · credentials encrypted at rest (AES-256-GCM) · sync-health monitoring with alerting · zero student PII ingested.
What it unlocks
Questions this connector answers
- Paid social's real CPE
- Meta optimizes for leads; your cabinet cares about students. Joining Meta spend to CRM-tracked enrollments shows what a paid-social student actually costs, by program.
- Search vs. social, settled with data
- CPL and cost-per-enrollment computed identically across Meta and Google Ads — the apples-to-apples comparison the platforms' own dashboards can't give you.
- Pacing across the whole paid mix
- Meta spend paces against the same goals and budgets as every other channel, so a hot or cold paid-social cycle is visible while it's still correctable.
Running Meta Ads? You're most of the way there.
Bring your setup to a demo and we'll walk through exactly what the connector would sync and what your dashboard would show.